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September 01, 2003


Mitch Mills

Um, hope I'm not pedantically explaining something you already know, but in Chinese the literal meaning of "to tan" is "to become black." And traditionally having darker skin has been a sign of being a peasant, so tanning has been avoided by the fashionable. That's why you see so many women with open umbrellas on sunny days, and all those cosmetics and lotions designed to lighten the skin.

But, I know that at least in Japan, tanning has started becoming fashionable, which, judging by past trends, generally means that it's only a matter of time before this trend, if it hasn't already, jumps to Taiwan and Hong Kong and then to the rest of Asia.

So the drink is made from black soy beans, and the ad puns on the other meaning of black in Chinese, in line with a trend towards sunbathing. Also, if I remember correctly, black soy beans are supposed to be especially good for women's health, so women are probably the target market.

Oh and I remember something about some kind of natural bean soda or somesuch in I'm Gonna Get You Sucka too, but not any of the details.

Bronze Goddess

To have dark skin is so beautiful and healthy. I am proud to have naturally blessed bronze-copper skin. I don't even have to try ;-)

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